Acta Marisiensis.
Seria Technologica

Author(s):
Sebastian CANDEA, Manuela Rozalia GABOR, ”George Emil Palade” University of Medicine, Pharmacy, Science, and Technology of Targu Mures, Romania

Abstract:
Strategy definition is an elementary key of success and should be present in any industry, but an extra attention is paid to the automotive field. Thus, strategy definition and cascade in the organization is needed to drive the organization in the right direction, in the desired direction and ensuring the commitment, involvement of the employees.
This paperwork presents a case study from automotive industry, of applying Operational Balanced Scorecard methodology, under Company Strategy Deployment unique and personalized approach to company needs. A systemic outlook and an appropriate involvement support the company's continuous improvement efforts.
The introduction presents general information on the Total Performance Scorecard and its ad-vantages. Going forward, the Company Strategy Deployment approach of the mentioned tools are described, showing in parallel the evolution of the implementation in an automotive respectable company. The paper ends up with the formulation of conclusions regarding the deduced effects.

DOI: https://doi.org/10.2478/amset-2023-0007

Pages: 37-42

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